Source : The Economist Known as Barbie to the world, her full name is Barbara Millicent Roberts. She was patented in 1958 by Mattel and introduced to the world in 1959. Her creator Ruth Handler (co-founder of Mattel) named Barbie and Barbie's boyfriend Ken after her and husband Elliot Handler's own children Barbie and Ken. Read more about the history of Barbie and Mattel at the Barbie Media website. She is one of the world's best-known children's toys, a fashion icon, a family-loving, friendly, free woman and ultimately - a plastic doll. Yet this plastic doll has inspired millions of girls and women and is the cornerstone of a global brand with worldwide appeal.
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